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  1. 1.Image as an instrument of marketing communication of the university

    Image as an instrument of marketing communication of the university / Zuzana Švandová   .  Liberec Economic Forum.Liberec Economic Forum 2009.s. 370-378.
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  2. 2.PR a komunikace vysoké školy s podnikatelským sektorem

    PR a komunikace vysoké školy s podnikatelským sektorem / Zuzana Švandová   .  Spolupráce firem a vysokých škol v oblasti marketingu II.s. 122-126.
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