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Blue ocean strategy
- Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne . Boston : Harvard Business Review Press, [2015] ©2015 . xxviii, 287 stran
Dislocation Available Unavail./Only at library Issued Reservations FSE - KEM - Martin Špaček, Ing., PhD. 0 0/1 0 0 volný výběr 1 0/0 0 0
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