KB 46412
Kim, W. Chan
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. -- Boston : Harvard Business Review Press, [2015]. -- ©2015. -- xxviii, 287 stran : ilustrace. -- ISBN : 978-1-62527-449-6 (vázáno).
Mauborgne, Renée
segmentace trhu. strategický management. inovace. konkurenceschopnost. market segmentation. strategic planning. innovations. competitiveness. monografie. monographs
339.138.017. 005.21. 330.341.1. 005.332.4. (048.8)