HALL, Simon. Innovative B2B marketing : new models, processes and theory. Second edition. London ; New York ; New Delhi : Kogan Page, 2022. 1 online zdroj (xxii, 354 stran). Available on Internet: <https://ebookcentral.proquest.com/lib/ujep-ebooks/reader.action?docID=7044643> ISBN 978-1-3986-0477-3.