Number of the records: 1
Image as an instrument of marketing communication of the university
- Švandová, Zuzana, 1961-
Image as an instrument of marketing communication of the university / Zuzana Švandová.
In: Liberec Economic Forum. -- 1st ed.. -- 443 s.. -- 978-80-7372-523-5 (brož.). -- Liberec Economic Forum 2009. -- Liberec : Technical University of Liberec, 2009. -- s. 370-378.
identita. image organizace. marketingová komunikace. univerzity. marketingový výzkum. články
(046). 159.923.2. 005.336.6. 658.8:316.77. 378.4. 658.8:005.52
Number of the records: 1