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Business-to-business marketing
- KB 23934
Ellis, Nick, 1960-
Business-to-business marketing : relationships, networks & strategies / Nick Ellis. -- Oxford : Oxford University Press, 2011. -- xxvii, 351 stran. -- ISBN : 978-0-19-955168-2 (brožováno).
marketing - teorie. průmyslový marketing. přímý marketing. marketing. industrial marketing. marketing - theory. učebnice vysokých škol. textbooks (higher)
339.138. 658.849.2. (075.8)
Number of the records: 1