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Image as an instrument of marketing communication of the university
- ŠVANDOVÁ, Zuzana. Image as an instrument of marketing communication of the university. In Liberec Economic Forum. 1st ed. 443 s. ISBN 978-80-7372-523-5 (brož.) Liberec Economic Forum 2009. Liberec : Technical University of Liberec, 2009, s. 370-378.
Number of the records: 1