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Communication strategies for the generation 50plus, exemplified by the automotive sector

  1. BÄR, Sören - EILEMANN, Kristina. Communication strategies for the generation 50plus, exemplified by the automotive sector. In Liberec Economic Forum. 1st ed. 443 s. ISBN 978-80-7372-523-5 (brož.) Liberec Economic Forum 2009. Liberec : Technical University of Liberec, 2009, s. 31-41.
Number of the records: 1  

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