EK 70
Consumer
Consumer information systems and relationship management [elektronický zdroj] : design, implementation, and use / Angela Lin, Jonathan Foster, and Paul Scifleet, editors. -- Hershey, PA : Business Science Reference, [2013]. -- 1 online zdroj. -- (Advances in marketing, customer relationship management, and e-services). -- Summary: "This book highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems, covering consumer perceptions of practicality and ease of use"--Provided by publisher. -- ISBN : 9781466640832 (electronic bk.). -- 1466640839 (electronic bk.). -- 9781466640825. -- 1466640820. -- 9781466640849. -- 1466640847.
Lin, Angela, 1970-. Foster, Jonathan, 1965-. Scifleet, Paul
spotřebitelské chování. doprovodné služby. podnikové informační systémy. elektronický obchod. Consumer profiling.. Consumer behavior - Data processing.. Customer services - Information technology.. Management information systems.. Electronic commerce. elektronické knihy. Electronic books
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