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Marketing in the public sector
Title statement Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee Personal name Kotler, Philip, 1931- (author) Issue data Upper Saddle River : Wharton School Publishing, 2006 Phys.des. xv, 332 s. : il. ISBN 0-13-706086-6 (brož.) Internal Bibliographies/Indexes Note Obsahuje bibliogtrafické odkazy a rejstřík Another responsib. Lee, Nancy, 1945- (author) Subj. Headings veřejný sektor * marketing Subj. Headings Marketing Öffentlicher Sektor Administrative agencies Administrative agencies Social marketing Social change Public administration Administrative agencies Government productivity Form, Genre monografie Conspect 334 - Formy organizace a spolupráce v ekonomice UDC 339.138 * 658.8 * 334.012.33 * (048.8) Country Spojené státy americké Language angličtina URL Table of contents only
InhaltsverzeichnisDocument kind Books 
Call number Barcode Sublocation Volný výběr Info S-SE 3651 4212132668 RRVS - Olšová Ing. nedost.
Number of the records: 1