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Communication strategies for the generation 50plus, exemplified by the automotive sector

  1. Title statementCommunication strategies for the generation 50plus, exemplified by the automotive sector / Sören Bär, Kristina Eilemann
    Personal name Bär, Sören (author)
    Another responsib. Eilemann, Kristina (author)
    Source documentLiberec Economic Forum. Liberec Economic Forum 2009 s. 31-41
    Subj. Headings generace * reklama a propagace * věk * automobilový průmysl * kupní síla
    Form, Genre články
    Conspect316.3 - Globální společnosti. Sociální struktura. Sociální skupiny
    UDC(046) * 316.346.36 * 659.1 * 159.922.6 * 316.346.3 * 612.66 * 629.331:338.45 * 339.133.3
    CountryČesko
    Languageangličtina
    Document kindARTICLES
    References - Source document
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