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Journal of direct marketing

Main entry-title	Journal of direct marketing (Online)
Title statement	Journal of direct marketing [elektronický zdroj].
Issue data	[New York, N.Y.] : John Wiley& Sons., Inc. : Direct Marketing Educational Foundation, Inc., -c1997.
Year, No.	Print began with: Vol. 1, no. 1 (winter 1987).
	-v. 11, issue 4 (autumn 1997).
Note	Description based on: Vol. 10, issue 1 (winter 1996); title from table of contents screen (Wiley InterScience, viewed: Feb. 24, 2006).. Published: [Evanston, IL] : Medill School of Journalism, Dept. of Advertising, Northern University in cooperation with DMEF, 1987-
Absorbed	Journal of direct marketing research
Further as	00238032 Journal of interactive marketing (Online)
Another responsib.	Direct Marketing Educational Foundation. Medill School of Journalism.
Subj. Headings	Business, Economy and Management - Marketing and Sales * Direct marketing - Statistics - Periodicals.
Availibility	plný text je přístupný pouze v rámci počítačové sítě UJEP nebo prostřednictvím vzdáleného přístupu
Country	New York
Language	angličtina
URL	SFX JIB services (Plný text)
Document kind	Electronic journal

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Number of the records: 1