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Marketing decision making and the management of pricing

  1. Title statementMarketing decision making and the management of pricing [elektronický zdroj] : successful business tools / Rajagopal, editor
    Issue dataHershey, PA : Business Science Reference, [2013]
    Phys.des.1 online zdroj (xxii, 261 s.) : il.
    ISBN9781466640955 (electronic bk.)
    1466640952 (electronic bk.)
    EditionAdvances in marketing, customer relationship management, and e-services (AMCRMES) book series
    Internal Bibliographies/Indexes NoteObsahuje bibliografické odkazy a rejstřík
    Another responsib.Rajagopal, 1957-
    Subj. Headings strategický management * ceny * Pricing. * Strategic planning.
    Form, Genre elektronické knihy * Electronic books
    Conspect005 - Management. Řízení
    UDC338.5 * 005.21
    CountrySpojené státy americké
    Languageangličtina
    URLOdkaz na elektronický dokument EBSCO
    Document kindELECTRONIC RESOURCES
    book
      To the basket
    Call numberBarcodeSublocationVolný výběrInfo
    EK 693300995069elektronické knihyonline

Number of the records: 1  

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