EK 209
Isson, Jean Paul, 1971-
Advanced business analytics : creating business value from your data / Jean Paul Isson, Jesse Harriott. -- Hoboken : John Wiley & Sons, 2013. -- 1 online zdroj (398 s.). -- (Wiley & SAS business series). -- Obsahuje: Preface -- Acknowledgments -- The challenge of business analytics -- Pillars of business analytics success : the BASP framework -- Aligning key business challenges across the enterprise -- Big and little data : different types of intelligence -- Who cares about data? : how to uncover insights -- Data visualization : presenting information clearly-the convince framework -- Analytics implementation : what works and what does not -- Voice-of-the-customer analytics and insights -- Leveraging digital analytics effectively -- Winning with predictive analytics : what works and what does not -- Predictive analytics applied to human resources -- Social media analytics -- The competitive intelligence mandate -- Mobile analytics -- Effective analytics communication strategies -- Business performance tracking : execution and measurement -- Analytics and innovation -- Unstructured data analytics : the next frontier -- Future of analytics -- About the authors -- Index. -- Resumé: Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice.-Provides the essential concept and framework to implement business analytics -Written clearly for a nontechnical audience -Filled with case studies across a variety of industries -Uniquely focuses on integrating multiple types of big data intelligence into your business Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition. -- ISBN : 9781118417089 (epub). -- 1118417089 (epub). -- 9781118420515 (pdf). -- 1118420519 (pdf). -- 9781118434284 (mobi). -- 1118434285 (mobi). -- 9781118370605. -- 1118370600.
Harriott, Jesse, 1972-
podnikatelské projekty. podnikový management. Business planning. elektronické knihy
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