Počet záznamů: 1  

Strategic Customer Management

  1. EK 68
    Payne, Adrian
    Strategic Customer Management [elektronický zdroj] : Integrating Relationship Marketing and CRM. -- Cambridge : Cambridge University Press, 2013. -- 1 online zdroj (548 s.). -- Obsahuje: Cover; Contents; Figures; Acknowledgements; Part I Introduction; 1 Strategic customer management; The domain of strategic customer management; The development of the discipline of marketing; The growth of the service economy; The service-dominant logic of marketing; From transaction marketing to relationship marketing; Principles of relationship marketing; An emphasis on relationships; An emphasis on a cross-functional approach to marketing; An emphasis on creation of value for customers; An emphasis on multiple markets; An emphasis on retention of profitable customers. -- Resumé: The first textbook to integrate relationship marketing and CRM. Case studies from around the world connect theory with global practice. -- ISBN : 1107333199 (electronic bk.). -- 9781107333192 (electronic bk.). -- 9781107336513 (electronic bk.). -- 1107336511 (electronic bk.). -- 9781139057417 (electronic bk.). -- 1139057413 (electronic bk.). -- 9781107334854. -- 1107334853. -- 9781107014961. -- 1107014964. -- 9781107649224 (pbk.). -- 1107649226 (pbk.).
    Frow, Pennie
    řízení vztahů se zákazníky. podnikový management. Customer relations - Management. elektronické knihy. Electronic books
    658. 005.346

Počet záznamů: 1  

  Tyto stránky využívají soubory cookies, které usnadňují jejich prohlížení. Další informace o tom jak používáme cookies.