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Bendle, Neil T
Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein. -- Fourth edition. -- [Boston] : Pearson, [2021]. -- ©2021. -- xix, 491 stran : ilustrace. -- (Pearson business analytics series). -- ISBN : 978-0-13-671713-3 (brožováno) ISBN (chybné) 0-13-671713-6.
Farris, Paul W.. Pfeifer, Phillip Edward, 1951-. Reibstein, David J
marketing. marketingový výzkum. kolektivní monografie
339.138. 658.8:005.52. 658.8. (048.8:082)