KB 36218
Kumar, V., 1957-
Intelligent marketing : employing new-age technologies / V. Kumar ; foreword by Philip Kotler. -- First published. -- Los Angeles ; London ; New Delhi ; Singapore ; Washington D.C. ; Melbourne : SAGE : Response Business Books, 2021. -- xvi, 295 stran : ilustrace. -- ISBN : 978-93-5388-709-4 (brožováno).
Kotler, Philip, 1931-
marketing. strategický marketing. marketingový management. umělá inteligence. roboty. drony. blockchain (technologie). marketing. strategic marketing. marketing management. artificial intelligence. robots. drones. blockchain (technology). monografie. monographs
658.8. 658.8:005.21. 658.8:005. 004.8. 007.52. 629.73-519. 004.65. (048.8)