KB 1557
Keegan, Warren J., 1936-2014
Global marketing management / Warren J. Keegan, with Elyse Arnow Brill, Sandeep Puri. -- 8. ed., internat. ed. -- Boston : Pearson 2014. -- 479 s. : il. -- (Always learning). -- ISBN : 978-0-273-76868-5 (brož.).
Brill, Elyse Arnow. Puri, Sandeep, 1972-
marketingový management. mezinárodní marketing. management
005. 658.8:339.564. 658.8:005